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Mark has great books on eating that you trust, which automatically give his supplement recommendations more credibility. There are many people who have paid mastermind groups.

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James Maskell runs the Evolution of Medicine Summit and mastermind group where tens of thousands of health professionals meet and discuss topics. His book The Evolution of Medicine has been a great way for him to find and recruit new members. Ari Meisel runs the Less Doing mastermind group. Many of his clients find out about him and his group through his books. This is exactly what happened to David Kadavy. He wrote a book called Design for Hackers. He wrote it for a very niche audience, and it ended up crushing him. He was flooded with design work. He had to create an agency and hand everything off by hiring someone to run it for him and he created a course which does very well, too.

However, if they get the author to come in, give a presentation, and answer questions for a day, they can teach the stuff. Mona Patel wrote the book Reframe and now holds workshops based on applying the principles in her book. They routinely sell out, and both the book and the workshops reinforce each other.

The book leads people to the workshop, and she sells copies of her book to people who come to the workshop. They are trusting you with their assets, so they want to know you and understand who you are and what you believe. For Jorge Newbery, this was a revelation.

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So he wrote a book about his journey, Burn Zones. This only applies to business owners and high-level executives, but for them, there is almost no better way to get great people to work with you than by laying your vision for your company out in a book. Stephan Aarstol used his book, The Five-Hour Workday to lay out his vision of a different way for a company to work.

His vision struck a chord , and as result, he was flooded with both attention for his company and product sales. Thousands of people rushed to apply to work with him.

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Bob Glazer has an amazing company that helps big brands use affiliate marketing—but this is really hard to message. So he put his ideas into a book. And in less than a year, he signed up dozens of major brands and grew his company to over employees. The same thing happened with Phillip Stutts. He runs a marketing agency that helps politicians use digital marketing.

What happened? The corporate side of his business more than doubled in a year. If your book teaches something for which there is a high ROI for the reader, you can create what amounts to an advanced version that is delivered as a video course, charge much more money for it, then use the book to push people to that course. This is rational, because many people learn more easily from video and audio materials than they do from books. His book is about how to use LinkedIn to drive sales in your company, and the book, along with being very good, ends up driving many people to his advanced video course.

Jason Fladlien did the same thing.


A book is a great way for a company to sell software, especially SaaS software. The best example is HubSpot , the company that invented inbound marketing. What did they do to promote it? Among other things, they wrote a book called Inbound Marketing.

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The book minimally pitches HubSpot and is instead a massive advertisement for their method of marketing inbound marketing , and guess what? Using their software is the easiest way to actually do inbound marketing. Not only does the book provide real value to the reader, it ends up converting a lot of readers to customers. Another example is Mark Organ. Mark wrote his book, The Messenger is The Message to explain this, and he has seen incredible growth since its release. Even if you have no business of your own or entrepreneurial aspirations, a book can help you substantially advance your career, either within your current company or by helping you switch careers entirely.

Simon Dudley did this with his book, The End of Certainty. He wanted to move out of video teleconferencing, so he wrote a book about his theories on technological change and how to adapt to it, never mentioning teleconferencing. I can help you. He essentially created a new career. Jeb White is doing the same thing.

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He was a very successful lawyer, but it no longer served him, and he wanted a new profession. So he wrote a book about something he did in his spare time : helping poor and underprivileged kids get into top schools. That book has led to now earning 6 figures a year as a college consultant and enabled him to quit his job as a lawyer. Cliff was one of the original growth hackers, having turned his tiny dating company into the fastest growing public company a decade ago.

So he wrote a book explaining how to do what he did. Next thing he knew, he was being asked to join the boards of companies and to angel invest in hot startups: exactly what he was interested in. Nearly the same thing happened with Jonathan Siegel. He had started and sold almost a dozen software companies and was looking to get into investing. So he wrote a book about all the mistakes and bad information out there , designed to help new founders. Now, he has his pick of investments and companies to help.

The founders of the Kentucky Entrepreneur Hall of Fame wanted to get more attention for their cause: so they wrote Unbridled Spirit , a book about all the famous Kentuckians who started great companies. It took off, and they doubled contributions and increased media attention nearly 10x, just as a result of the book. The tricky part is figuring out what to invest in — and how much.

Compound interest allows your account balance to snowball over time. There will be ups and downs in the stock market, of course, but investing young means you have decades to ride them out — and decades for your money to grow.

Start now, even if you have to start small. One common investment goal is retirement. If you have a retirement account at work, like a k , and it offers matching dollars, your first investing milestone is easy: Contribute at least enough to that account to earn the full match.

That might sound unrealistic now, but you can work your way up to it over time. Calculate a more specific retirement goal with our retirement calculator. You can remove money from a taxable brokerage account at any time. A common misconception is that you need a lot of money to open an investment account or get started investing. Here are a few of our recommendations for brokers with low or no account minimums:. Merrill Edge. TD Ameritrade.

Promotion Read full review. The most popular investments for those just starting out include:. Your investment strategy depends on your saving goals, how much money you need to reach them and your time horizon.