The Science of Color and the Adventure of Its Effect | PIGMENT ONLINE SHOP
Do you feel anxious in a yellow room? Does the color blue make you feel calm and relaxed? Artists and interior designers have long believed that color can dramatically affect moods, feelings, and emotions. Certain colors have been associated with increased blood pressure, increased metabolism, and eyestrain. In , English scientist Sir Isaac Newton discovered that when pure white light passes through a prism, it separates into all of the visible colors.
Newton also found that each color is made up of a single wavelength and cannot be separated any further into other colors. Further experiments demonstrated that light could be combined to form other colors. If you have ever painted, then you have probably noticed how certain colors can be mixed to create other colors. Despite the general lack of research in this area, the concept of color psychology has become a hot topic in marketing, art, design, and other areas. Much of the evidence in this emerging area is anecdotal at best, but researchers and experts have made a few important discoveries and observations about the psychology of color and the effect it has on moods, feelings, and behaviors.
Your feelings about color are often deeply personal and rooted in your own experience or culture. For example, while the color white is used in many Western countries to represent purity and innocence, it is seen as a symbol of mourning in many Eastern countries. Why is color such a powerful force in our lives?
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What effects can it have on our bodies and minds? While perceptions of color are somewhat subjective, there are some color effects that have universal meaning. Colors in the red area of the color spectrum are known as warm colors and include red, orange, and yellow. These warm colors evoke emotions ranging from feelings of warmth and comfort to feelings of anger and hostility.
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Colors on the blue side of the spectrum are known as cool colors and include blue, purple, and green. These colors are often described as calm, but can also call to mind feelings of sadness or indifference. How do people respond to different colors? Several ancient cultures, including the Egyptians and Chinese, practiced chromotherapy, or the use of colors to heal. Chromotherapy is sometimes referred to as light therapy or colorology and is still used today as a holistic or alternative treatment. Most psychologists view color therapy with skepticism and point out that the supposed effects of color are often grossly exaggerated.
Colors also have different meanings in different cultures.
Light & Color: Facts
Research has demonstrated in many cases that the mood-altering effects of color may only be temporary. A blue room may initially cause feelings of calm, but the effect dissipates after a short period of time. However, the existing research has found that color can impact people in a variety of surprising ways:. Studies have also shown that certain colors can have an impact on performance. No one likes to see a graded test covered in red ink, but one study found that seeing the color red before taking an exam actually hurt test performance. The study found, however, that exposing students to the color red prior to an exam has been shown to have a negative impact on test performance.
In the first of the six experiments described in the study, 71 U. The results revealed that students who were presented with the red number before taking the test scored more than 20 percent lower than those presented with the green and black numbers.
Chromatics: The Science of Color
Color psychology suggests that various shades can have a wide range of effects, from boosting our moods to causing anxiety. But could the color of the products you purchase ever say something about your personality?
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For example, could the color of the car you buy somehow relate to some underlying personality traits or quirks? Your color preferences why buying items might say something about the type of image you may be trying to project. Color preferences, from the clothes you wear to the car you drive, can sometimes make a statement about how we want other people to perceive us.
Other factors such as age and gender can also influence the color choices we make. Of course, the color selections we make are often influenced by factors including price, selection, and other practical concerns. Not only that, but color preferences can also change in time. The personality of the buyer can play an important role in color selection, but buyers are often heavily influenced by factors such as price as well as availability. For example, purchasing a white vehicle might be less about wanting people to think that you are young and modern and more about the climate you live in; people who live in hot climates typically prefer light colored vehicles over dark ones.
Interest in the subject of color psychology is growing, but there remain a number of unanswered questions. How do color associations develop?
How powerful is the influence of these associations on real-world behavior? Can color be used to increase worker productivity or workplace safety? What colors have an impact on consumer behavior?
Do certain personality types prefer certain colors? As researchers continue to explore such questions, we may soon learn more about the impact that color has on human psychology. Zena O'Connor, a faculty member in the Department of Architecture, Design, and Planning at the University of Sydney, suggests that people should be wary of many of the claims they see about the psychology of color. Color can play an important role in conveying information, creating certain moods, and even influencing the decisions people make. Color preferences also exert an influence on the objects people choose to purchase, the clothes they wear, and the way they adorn their environments.
People often select objects in colors that evoke certain moods or feelings, such as selecting a car color that seems sporty, futuristic, sleek, or trustworthy. Room colors can also be used to evoke specific moods, such as painting a bedroom a soft green to create a peaceful mood. So what's the bottom line?
Experts have found that while color can have an influence on how we feel and act, these effects are subject to personal, cultural, and situational factors. More scientific research is needed to gain a better understanding of color psychology.
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Have you ever wondered what your personality type means? Sign up to get these answers, and more, delivered straight to your inbox. Elliot AJ. Color and psychological functioning: a review of theoretical and empirical work. What is this phenomenon called? An "illuminant" is the term used to describe the light energy that hits an object.
What is used to refer to the color of illuminants? When two objects with different reflectance spectra appear to have the same color under certain illuminants and not others, it is called:. Instrumental color analysis relies on "standard observer" models to match the subjective response of color to spectral data.
Which of these models was established first? Hunter Observer. Color data is reported using coordinates in a "color space". Which of these color spaces is not like the others? The "viewing geometry" is the term used to describe the angles between the light source, object, and observer or detector.
What viewing geometry is NOT used in color analysis?